This month, I've been
thinking a lot about what I call defining moments: an opportunity
that life presents us to give voice to our values, define our
beliefs, or act in congruence with who we really are as a person.
Your business has defining moments every day. A defining moment is
an opportunity to express, in any number of different ways, what
your business stands for. Defining moments for companies can range
from simple, quotidian contacts with customers (how the telephone is
answered; the quality of your business cards; the design of your
company logo) to "in-house" matters (how you treat your employees;
criteria for performance reviews; modeling your company's core
principles) to decisions that impact not only the company, but the
community (who your company endorses for political office; how you
enforce environmental regulations; whether or not you host a blood
drive). We express our values and our beliefs in almost everything
we do, and thus we must be attentive to even what may seem to be
trivial aspects of our dealings with others.
One of the journeys that almost every coaching client of mine
embarks on sooner or later is defining what they believe in, and
what they stand for. Until we really unpack our beliefs and examine
honestly why we hold those beliefs, we are vulnerable to being swept
along by the next "good idea" or persuasive argument or hot trend.
When we know what we stand for, and why, we become more open to
seeing other perspectives and hearing other viewpoints. It gives us
a freedom that those who don't know themselves, or their businesses,
do not have.
Have you taken the time to truly articulate what you believe in, and
what you and your company stand for? How are you responding to
defining moments in your life and work? I hope that you experience
defining moments as a crucible for reaffirming, clarifying, and
strengthening what you truly value. If I can support you in this
process, please let me know.
Sharon Keys Seal